I'm Ready to Join the Emerging Trend of Females Vacationing Without Their Family – and Holidaying Alone

A few weeks ago, I got an message about a media tour I would not countenance. It was long haul and it was about fitness, so it would have entailed a lot of physical activity and early nights. Although I liked those activities, I wouldn't have been eager to spend a week with other people who enjoyed them. But even as I was hitting delete, I started to think what that would actually be like: being somewhere different, without anyone to please except myself, without anything to do except exactly what I wanted. Clearly, it would be amazing. So I said “yes” and it emerged they meant the different Zoe Williams, the one who is a physician and used to be a Gladiator, and is extremely fit already, and yes, in retrospect, that should have been obvious all along.

So, without meaning to and without going anywhere, I've entered the fastest-growing travel group: the woman traveling alone, between 45 to 60. One travel company reported that nearly half (46%) of their reservations are now people travelling alone, and 70% of those are women. They have families, they have busy social lives, they have spouses, their world is absolutely full with people they could go on holiday with – and that’s why they (we) need a holiday on their own.

The more daring the travel, the more people are doing it alone. People are big into trekking, cycling, kayaking, all the things that couples are least likely to be aligned on in their enthusiasm. If anyone is also tired of dragging teenagers to the wonders of the world, just to watch them be on their phones and field questions such as “how much longer do we have to be here?”, they are too tactful to mention it.

The real mystery is why it’s taken so long to reach this point. My father's wife, who is totally modern in every way, would get detained before she’d go into a European restaurant on her own, and even though I mock her for this often, I must have had a vestige of it myself, to be this old before it even came to mind to travel solo. Now I just have to go somewhere.

John Barker
John Barker

An experienced digital marketer and e-commerce consultant with a passion for helping businesses thrive online through data-driven strategies.